Growing up in the Midwest, Faygo is a drink that is close to my heart. 

When creating a brand refresh for this series of drinks I wanted to pay 

homage to the music group that grew its popularity outside of Michigan; 

Insane Clown Posse. Each bottle is designed after a different ICP song,

 and the logo is reminiscent of their iconic black and white clown makeup. 

I wanted the poster to show the intensity that their fanbase and music hold.